High-Level Marketing Leadership for Critical Decisions.
When your business requires senior strategic thinking for a specific initiative or decision point, our consultancy model delivers the depth of experience needed without the commitment of ongoing leadership.
Whether you are shaping a new marketing strategy, planning a major campaign, entering a new market, or assessing the effectiveness of current activity,
zyntique applies 28 years of marketing leadership to give you strategic focus, structure, and a decisive path forward.
Who Is This For?
Strategic consultancy is ideal for businesses facing specific marketing challenges that need expert resolution...
You're scaling but marketing feels reactive and unstructured
SMEs
Investment isn't delivering clear ROI or measurable results
£££
You lack in-house marketing expertise to evaluate strategies
Skillset
You need expert input on a launch, rebrand, or major campaign
Project
What's Included.
zyntique delivers focused, project-based engagements that strengthen marketing capability at key moments of growth. This includes building marketing strategies aligned to business objectives, shaping go-to-market plans for new products or markets, and creating clear positioning and messaging frameworks that define how a brand competes.
We also support organisations with campaign planning, creative direction, and independent marketing audits. These combine channel strategy, budget allocation, performance analysis, and success metrics to uncover opportunities for improvement. Every engagement is designed to deliver practical, actionable outputs, with investment and timelines tailored to the scope of the challenge.
Ed Carney > Founder & Chief Strategic Officer.
Ed brings nearly 28 years of marketing experience, including leading and delivering marketing strategies for national organisations with significant commercial impact. His background spans both strategic direction and hands-on execution, ensuring plans are translated into disciplined, effective delivery.
☑ 15 years as Head of Marketing at Skipton Business Finance (Skipton Building Society Group)
☑ Part of the management team that developed and launched the Bluefin brand for AXA
☑ Built marketing strategies across corporate solutions and finance
☑ Extensive experience delivering multi-channel marketing programmes
☑ Founded The VMV to provide accessible marketing delivery frameworks for micro-businesses
Ed Carney > Founder & Chief Strategic Officer.
Ed brings nearly 28 years of marketing leadership experience, having built marketing strategies for national organisations that generated multi-million-pound revenues with consistent 400%+ ROI. He now helps growth-focused businesses scale through structured, insight-led marketing via his consultancy, zyntique.
☑ 15 years as Head of Marketing at Skipton Business Finance (Skipton Building Society Group)
☑ Part of the management team that developed and launched the Bluefin brand for AXA
☑ Built marketing strategies across corporate solutions and finance
☑ Expert in brand development, digital, PR, and strategic positioning
☑ Founded The VMV to provide accessible marketing education for micro-businesses
How It Works
We follow a proven process designed to deliver actionable strategic recommendations quickly...
30-minute conversation to understand your business, challenge, and objectives.
Discover
We send a detailed proposal outlining scope, deliverables, timeline, and investment.
£££
We gather insights through stakeholder interviews, then develop recommendations.
Insight
You receive in-depth presentation of findings and implementation guidance
Deploy
