Welcome to Smarter Marketing.
A Fractional CMO (Chief Marketing Officer) gives you senior marketing leadership without hiring a full-time executive.
You get strategic direction, team guidance, and proven expertise, without the six-figure salary, benefits, or long-term commitment.
Perfect for SMEs who need:
> Senior marketing leadership but can't justify a full-time CMO
> Strategic direction, not just execution
> Someone who's done this before and knows what works
Who Is This For?
For growing businesses with 5-20 employees who've outgrown DIY marketing but can't justify a full-time CMO...
SMEs with 5-20 employees who've outgrown DIY marketing
SMEs
Businesses with junior marketing staff who need senior guidance
Junior
Growing businesses that need strategy before scaling
Scaling
Leadership teams who don't have marketing expertise
Leader
What's Included.
3 days per month focused on strategic marketing leadership across four key areas, providing strategic direction, including marketing strategy and roadmaps aligned to your business goals, positioning and messaging framework, channel selection and budget allocation.
If you have junior marketing staff, I'll provide team mentorship through guidance and skills development, campaign review and feedback, and performance coaching. I'll handle campaign planning, from strategy and creative direction through to channel planning, budget allocation, and launch phasing whilst maintaining performance oversight through KPI setting and tracking, monthly performance reviews, data analysis, and optimisation recommendations.
Ed Carney > Founder & Chief Strategic Officer.
Ed brings nearly 28 years of marketing experience, including leading and delivering marketing strategies for national organisations with significant commercial impact. His background spans both strategic direction and hands-on execution, ensuring plans are translated into disciplined, effective delivery.
☑ 15 years as Head of Marketing at Skipton Business Finance (Skipton Building Society Group)
☑ Part of the management team that developed and launched the Bluefin brand for AXA
☑ Built marketing strategies across corporate solutions and finance
☑ Extensive experience delivering multi-channel marketing programmes
☑ Founded The VMV to provide accessible marketing delivery frameworks for micro-businesses
How It Works
Our partnership begins with strategy foundation, then evolves into ongoing marketing leadership...
30-minute conversation to understand your business, marketing challenges, and strategic objectives.
Discover
We send a detailed proposal outlining the strategic priorities for your first 3 months and how we'll work together,
Proposal
Comprehensive discovery session, audit of current marketing activity, and development of your strategy and roadmap.
Audit
Monthly strategic sessions, campaign planning, mentorship, and tracking. Quarterly strategy reviews.
Deploy
Ed Carney > Founder & Chief Strategic Officer.
Ed brings nearly 28 years of marketing leadership experience, having built marketing strategies for national organisations that generated multi-million-pound revenues with consistent 400%+ ROI. He now helps growth-focused businesses scale through structured, insight-led marketing via his consultancy, zyntique.
☑ 15 years as Head of Marketing at Skipton Business Finance (Skipton Building Society Group)
☑ Part of the management team that developed and launched the Bluefin brand for AXA
☑ Built marketing strategies across corporate solutions and finance
☑ Expert in brand development, digital, PR, and strategic positioning
☑ Founded The VMV to provide accessible marketing education for micro-businesses
