Marketing Delivery
Led by Experience.
zyntique is the consultancy name, but in practice, you’re working directly with me.
My name is Ed Carney and I bring nearly three decades of experience leading, building and delivering marketing inside real organisations including national brands, regulated environments, and growth-focused businesses.
Whether I’m stepping in on an interim basis, providing senior strategic direction, or acting as a fractional CMO, the approach is the same: clear priorities, disciplined delivery, and marketing that genuinely supports the commercial reality of the business.
My Promise to Clients.
To provide strategic direction, fractional leadership and hands-on marketing delivery without unnecessary complexity or cost. Every engagement is grounded in creativity, experience and disciplined execution, supporting long-term commercial growth. Above all, I work with care and accountability, reflecting how seriously Itake the success of every organisation I support.
Ed Carney > Founder & Chief Strategic Officer.
Ed brings nearly 28 years of marketing leadership experience, having built marketing strategies for national organisations that generated multi-million-pound revenues with consistent 400%+ ROI. He now helps growth-focused businesses scale through structured, insight-led marketing via his consultancy, zyntique.
☑ 15 years as Head of Marketing at Skipton Business Finance (Skipton Building Society Group)
☑ Part of the management team that developed and launched the Bluefin brand for AXA
☑ Built marketing strategies across corporate solutions and finance
☑ Expert in brand development, digital, PR, and strategic positioning
☑ Founded The VMV to provide accessible marketing education for micro-businesses
Ed Carney > Founder & Chief Strategic Officer.
Ed brings nearly 28 years of marketing experience, including leading and delivering marketing strategies for national organisations with significant commercial impact. His background spans both strategic direction and hands-on execution, ensuring plans are translated into disciplined, effective delivery.
☑ 15 years as Head of Marketing at Skipton Business Finance (Skipton Building Society Group)
☑ Part of the management team that developed and launched the Bluefin brand for AXA
☑ Built marketing strategies across corporate solutions and finance
☑ Extensive experience delivering multi-channel marketing programmes
☑ Founded The VMV to provide accessible marketing delivery frameworks for micro-businesses
How AI Makes zyntique's Marketing Faster, Smarter & More Cost-Effective.
AI?
Really?
I’m experienced in applying AI where it adds value to research, insight, and efficiency, but creative thinking, judgement, and decision-making always remain human-led.
AI-Informed Marketing Strategy
I use tools like Custom GPTs, Notion AI, and Google Trends to research audiences, map opportunities, and build smarter strategies faster, sharper, and grounded in real data.
Accelerated Promotional Mix
I optimise the full promotional mix and supercharge it with AI-driven tools to deliver consistent, sharper efficiencies and high-quality output at speed.
AI-Led Performance Analysis
AI systems continuously analyse campaign data, audience behaviour, and channel metrics to surface actionable insights, enabling faster optimisation cycles without manual reporting lag.
The Duo At The Helm.
This is the space to introduce the business’s team and what makes it special.
Ed Carney.
Founder & Chief Strategy Officer
With over 28 years of hands-on marketing experience across a mix of industries, Ed combines strategic insight with creative flair, bringing both clarity and imagination to every project.
In recent years, he played a key role in a multi-million-pound, UK-wide brand launch as part of a top-level marketing steering group, and served as Head of Marketing for the business finance arm of a major UK building society, leading the full marketing mix during a time of record growth.
From building brand equity and breaking into new markets to driving lead generation and delivering high-impact digital campaigns, Ed has a track record of results. Splitting his time between London and York, Ed's energy is all fuelled by his passion for marketing, creativity, and the power of AI.
Catherine Ellis.
Chief Technical Officer
With a background that blends technical expertise with brand-focused creativity, Catherine brings over a decade of experience delivering high-performance digital solutions for ambitious brands.
Before joining zyntique.ai, she led a digital marketing team, helping SMEs and scale-ups turn complex ideas into beautifully engineered websites, smart UX flows, and scalable systems.
Now, as Technical Director at zintique.ai and based in London, she helps businesses embed AI into their marketing operations, streamlining delivery, improving efficiency, and ensuring that every tactic stays tightly aligned to the bigger strategic picture. Whether she’s architecting front-end systems or optimising the marketing tech stack, Catherine is driven by one thing: helping businesses do more, with less, without losing sight of what makes their brand unique.
Just some of the AI tools I use.
ChatGPT
Claude AI
Figma AI
Brevo's Aura AI
Signal AI
Looker Studio
PaveAI
Midjourney
Custom GPT
Descript
Runway
Notion AI
Eleven Labs
Uberduck
Opus Clip
Surfer AI
Airtable
Opus Clip
Metricool
Buffer AI
Much Rack AI
Prowly's AI Assistant
Meltwater
Grammarly's AI Tool
Wix's AI Assistant
TubeBuddy's AI
Jasper AI
Looka
Frase AI
Zapier AI
