With over 28 years of hands-on marketing experience across a mix of industries, Ed combines strategic insight with creative flair, bringing both clarity and imagination to every project.

In recent years, he played a key role in a multi-million-pound, UK-wide brand launch as part of a top-level marketing steering group, and served as Head of Marketing for the business finance arm of a major UK building society, leading the full marketing mix during a time of record growth. 

From building brand equity and breaking into new markets to driving lead generation and delivering high-impact digital campaigns, Ed has a track record of results. Splitting his time between London and York, Ed's energy is all fuelled by his passion for marketing, creativity, and the power of AI. 

With a background that blends technical expertise with brand-focused creativity, Catherine brings over a decade of experience delivering high-performance digital solutions for ambitious brands.

Before joining zyntique.ai, she led a digital marketing team, helping SMEs and scale-ups turn complex ideas into beautifully engineered websites, smart UX flows, and scalable systems.

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Now, as Technical Director at zintique.ai and based in London, she helps businesses embed AI into their marketing operations, streamlining delivery, improving efficiency, and ensuring that every tactic stays tightly aligned to the bigger strategic picture. Whether she’s architecting front-end systems or optimising the marketing tech stack, Catherine is driven by one thing: helping businesses do more, with less, without losing sight of what makes their brand unique.