Delivering Marketing Stability for Clearer Commercial Results.
zyntique works with UK businesses to stabilise marketing functions, improve performance visibility, and strengthen commercial outcomes. Through interim marketing support, strategic consultancy, or fractional CMO leadership, we provide experienced capability that enables disciplined execution, clearer decision-making, and sustained progress aligned to commercial priorities.
Three Ways to Work
with zyntique.
Interim marketing delivery across campaigns, content, email, digital, PR, website management and reporting.
zyntique provides immediate capacity, ownership and continuity while maintaining momentum during periods of change or transition.
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Ideal for businesses with a specific, well-defined challenge, such as refining market positioning, or designing a go-to-market strategy.
zyntique delivers sharp, actionable guidance your in-house team can execute immediately for measurable improvement.
Designed for organisations needing executive-level marketing leadership without the cost of a full-time hire.
zyntique provides ongoing strategic oversight, build scalable marketing frameworks, and align every activity with your wider business goals.
zyntique prides itself in being creative first.
At its core, zyntique is about feel as much as function. Brand, tone, language, rhythm, and creative instinct matter because they’re what people actually connect with. Creativity isn’t a layer added at the end, it’s the starting point.
Different Services.
Different Outcomes.
For organisations requiring immediate, hands-on marketing delivery and continuity.
✓ Embedded interim marketing support within your business
✓ Ownership of day-to-day marketing delivery across channels
✓ Campaign execution, content, email, digital, PR and website activity
✓ Immediate capacity during change, transition or resource gaps
✓ Maintains momentum, consistency and commercial focus
For businesses with a defined marketing challenge needing clear, actionable direction.
✓ Rapid discovery to pinpoint issues and define outcomes
✓ A concise audit of strategy, messaging, and performance
✓ Practical recommendations your team can execute immediately
✓ Roadmaps and timelines tailored to your resources
✓ Streamlined processes and measurable improvements within weeks
For organisations seeking senior marketing direction and scalable growth.
✓ Embedded senior marketing leadership within your business
✓ A long-term strategy aligned with commercial objectives
✓ Clear planning frameworks and board-level reporting
✓ Oversight of teams, channels, and performance metrics
✓ Sustainable, compounding growth through structured leadership
Ed Carney > Founder & Chief Strategic Officer.
Ed brings nearly 28 years of marketing experience, including leading and delivering marketing strategies for national organisations with significant commercial impact. His background spans both strategic direction and hands-on execution, ensuring plans are translated into disciplined, effective delivery.
☑ 15 years as Head of Marketing at Skipton Business Finance (Skipton Building Society Group)
☑ Part of the management team that developed and launched the Bluefin brand for AXA
☑ Built marketing strategies across corporate solutions and finance
☑ Extensive experience delivering multi-channel marketing programmes
☑ Founded The VMV to provide accessible marketing delivery frameworks for micro-businesses
Ed Carney > Founder & Chief Strategic Officer.
Ed brings nearly 28 years of marketing leadership experience, having built marketing strategies for national organisations that generated multi-million-pound revenues with consistent 400%+ ROI. He now helps growth-focused businesses scale through structured, insight-led marketing via his consultancy, zyntique.
☑ 15 years as Head of Marketing at Skipton Business Finance (Skipton Building Society Group)
☑ Part of the management team that developed and launched the Bluefin brand for AXA
☑ Built marketing strategies across corporate solutions and finance
☑ Expert in brand development, digital, PR, and strategic positioning
☑ Founded The VMV to provide accessible marketing education for micro-businesses
Who I Work With.
I work with UK businesses that require experienced marketing support at points of change, transition or growth, where marketing needs to move beyond ad-hoc activity and into consistent, well-executed delivery supported by senior oversight.
The organisations I support typically:
> Are growing or evolving and need immediate marketing delivery without long recruitment cycles
> Have marketing activity in place but lack ownership, consistency or delivery momentum
> Require hands-on execution alongside senior direction, not agency management
> Need flexible access to experienced marketing leadership without increasing permanent headcount
Typical client profile:
UK organisations ranging from established SMEs to larger, complex or owner-led businesses, typically operating in B2B & B2C, financial services, technology, professional services and visitor-based environments.
WHAT WE'RE GREAT AT
How AI Helps Make zyntique's Marketing Smarter & More Cost-Effective.
Strategic
Analysis Accelerated
We use AI to compress weeks of market research and competitive analysis into days. This gives us more time for strategic thinking and less time on data gathering, so you get sharper insights, faster.
Strategy
Testing
& Validation
We use AI to test positioning approaches and validate strategic assumptions before implementation, reducing risk and increasing confidence in your direction.
Strategic
Data-Driven Planning
We use AI to analyse customer behaviour, market trends, and performance data, ensuring your strategy is built on evidence, not just guesswork.
